High oleic soybean oil is the latest innovation from the U.S. Soy industry, which invests in research to develop soybean varieties that offer improved functional and nutritional characteristics for both oil and protein. The oil features an improved fat profile and provides a neutral flavor allowing the food to be the star of the show. Past campaigns and research told us finished food products grabbed the target audience’s attention and delivered the message.

Taking that to heart, we worked with a food photographer to show a variety of products soybean oil and shortening can be used in, and laid them out in an active state. The end result being an attention grabbing image that any food professional would want their finished products to appear as.