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INDUSTRY

Construction

SERVICE

Identity, Web

Knight Construction has built some of the most recognizable and iconic commercial developments in Central Texas. With an emphasis on customer service and attention to detail, and a reputation for craftsmanship, the company sought an identity that would convey those same qualities. Buie & Co. tackled an aging website and logo that were not true reflections of the company’s quality of work. Knight’s construction process is guided by three principles: Trust, Quality and Craftsmanship. Our team incorporated these same principles in our creative efforts. The final products were an updated logo and identity system, new business packet and a functional web platform for Knight Construction to display its work.

Our copy was simple, but direct and truthful: Honest Business. Honest Buildings. The result is a clear, unified message that communicates the abilities of Knight Construction with creative elements that mirror the superior quality and design Knight Construction brings to each project.

 

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Custom pattern inserts were created using Marc’s sketches. His attention to detail is superb, and we wanted to show that as much as possible in the materials. The thank you cards and envelopes provided a great opportunity to show this.

 

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